Building a brand with the best brand building method is of great importance to businesses, especially small businesses that are still struggling in the market system.
No matter the type of business you run, either online or offline, large scale or small scale business, you need to build a reputable business brand in order to stand a chance against the big dogs (larger companies) in your business niche.
Having a strong business brand is more than just creating a well-sound brand name or designing a beautiful logo for your business. It's everything you stand for; Your customers, your reputation, your look, your feel. In short, your story.
According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them.
As a small or starting business, you may be competing against big brands that have the best brand build companies, with devoted customers and unlimited marketing budgets. That's why you have to find ways to differentiate with a solid brand building process.
Having a Strong brand by following up some essential branding strategies will impact your ability to generate more business leads, get the right partnerships and attract great talents and capital for your business. It is the secret sauce that can make a business stand out from other businesses.
"A recognizable and loved brand is one of the most valuable assets a company owns"
Brand building is just a simple way of defining your business, your team and your external audience. It could also be referred to as the business "Identity". But only on the understanding that it embodies the core of what the business is and its values. Customers of different kinds are recently savvy that they transparently understand most attempts by companies to gloss, spin or charm their way to sales.
Before going into the best branding strategies, Let's check out some importance of having a reputable business brand.
Importance Of Branding
1. Branding gives you control over price.
A successfully and reputably branded business has 100% advantage over the pricing system of good and services than competitors in the same business niche.
The image above explains better; No matter the price a well branded company places it's goods or services, customers will definitely still choose them over other companies because they believe it is of more quality.
2. Branding Attracts New Customers.
Strong branding generally means there is a positive impression of your company among consumers and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust.
3. Branding creates Trust.
Customers develop this personal trust for a business when they get to know that your business has an identified brand.
A professional presentation builds reliability and trust.
4. Branding improves Recognition.
The big dogs like Amazon and Microsoft are highly recognized because they have the best brand building strategies as their foundation. They are unique in their ways which has created a well recognizable brand name for them.
There are many other importance pf having a strong branded business, but we won't go deep into that
Let's consider diving into the nitty-gritty of brand building.
Following this post, these two terms were majorly used - "Reputable business brand and strong business brand". It clearly means this is more than just building a business brand. It is about building a reputable and strong business brand. And here are 5 tips to help you get that.
5 Best Brand Building Ideas
1. Be Unique.
The greatest way to build a reputable and strong business brand is to stand out, be different from others. Be unique.
A perfect example of a unique company is APPLE. Today, Apple products are perceived to be better designed , more fun and more reliable than products from their competitors. How did they achieve this? Instead of joining other competitors with the Andriod OS, they developed their personal OS and they are making it big. They stood out!
You probably have several competitors out in the market, Offering similar products or services. What makes your business unique? what's your story? What do others do that you don't need to do the same?
In my previous post, 10 Important Qualities Needed To Become Successful I discussed a bit about uniqueness as a key to success. To be Unique, you must be creative. You must have the ability to bring out something from nothing in order to bring up new ideas.
Richard st. John lists eight ways to come up with big ideas:
1. Have a problem, because big ideas comes from everyday problems.
2. Be observant: Eye-Q can be important then IQ
3. listen: Ears are antennas for ideas.
4. Asking questions leads to ideas.
5. Borrow an idea, and build it into a new idea (Rebranding)
6. Make connections: Take one thing and connect it with another.
7. Write mistakes: Mistakes and failure leads to great ideas.
8. Write your ideas down.
New ideas and strategies lights the way to success!
Once you have your unique business proportion, you have to be able to communicate it clearly and effectively to your business.
To find out the real power of being unique, you can read this article - Simple Way To Outrank Your Competitors In Business. Uniqueness does the job there.
2. Build Quality Products And Services.
Quality beats quantity. This is one of the best brand build strategy of a well branded business
The image above, comparing the popular brands with the unpopular brands explains better. Supreme and other big companies, have a reputable brand because they provide quality products and services.
Some companies stop focusing on building great products and services when they become successful. This is a mistake. In 2008, Nokia was the world's ninth most valuable brand. In 2011, Nokia was ranked 81st, and this year it fell even further. Even a strong brand will suffer when it creates average or below average products or services.
This is the most important step as the quality of your products and services will determine your customers' satisfaction with your brand and organization. It is better to delay the launch of your product if it has not been fully reviewed and tested to your liking.
Any marketing effort in promoting low quality products or services will just be wasted time and effort. A good spiel will not be able to mask a bad product or services.
3. Build An Engaged Community.
Many of the world's best brands including Google, Amazon, Facebook, Virgins and Apple, spend little amounts on advertising, they rather focus on building and improving their communities. These big companies believe the fact that if people trust a brand's community, they will extend the trust to the brand.
Small businesses have many opportunities to build online and offline communities. But the best method to build a strong community is through social medias like Twitter, Facebook, Instagram and other social networks. Why social media?
There are 46 billion social media users-that's 1/3 of the Earth's population
92% of companies use social media for hiring new employees.
34% of social media users use social media to find contents.
27% of social media users use social media to research and find products.
People are on social media for an average of 135 minutes per day.
People love social media. And its actually cool to meet them when they are spending their time online. I use social media to grow my audience and later convert them to customers.
For the best brand building strategy to work out, its not just by attracting new followers but to keep them engaged and more interested in your business.
Great way to do this is by giving rewards to your followers, such as discounts or special promos, and make sure you respond to all their comments and questions.
What matters is that you start owing your crift and providing value to people in a public domain. Everything stems from there. Find a platform that suits your interest and start creating the best content you possibly can.
You should also read this - How To Easily Build An Engaged Social Media Audience, In order to get started.
4. Connect with bigger brands
Collaborating or connecting with other businesses with bigger brands is the fastest way to grow your brand and highly expose it to the public.
You can see many companies collaborating or partnering with other companies, Louis Vuitton did that with supreme.
How is this important? People think big of a company that collaborates with other big brands. They believe there is something more interesting and beneficial in the collaboration. And since you are collaborating with a bigger company which they know and trust, they will pass on the trust to your brand and may as well decide to give your business a try.
To connect, collaborate or partner with other bigger brand can be done both online and offline.
You can decide to retweet or repost their updates on your business media account, you can also post some of their adverts or promos freely and most importantly, you mention them on your social media tweets or posts. It just makes your business look real.
I once mentioned a top blogger in one of my blog articles. Before then, I usually share most of her blog posts on my social media account. I was amazed when she commented on my blog post. I felt big. Many people who will also see her comments on my blog will definitely think big of me. That's the trick.
Your business brand is strengthened or weakened by your connection to other brands. Build as many relationships as you can with other bigger brands with your niche. This will open so many doors for your brand and help grow your number of followings.
5. Be Consistent.
Consistency is the key!
No matter what you want to achieve in life, consistency is the main key to all achievements and brand building is not an exception.
To build and maintain a strong brand, every aspect of your brand should be as good as your products or services and you must be consistent in presenting your brand. This includes not only your company's name, logo, overall aesthetic design, products and services, but also your marketing materials, website, appearance at trade shows and conferences, content posted to social networks, etc.
Why should you care about brand consistency? You should care because brand consistency leads to familiarity, and familiarity leads to trust.
Be consistent, consistency helps in building a brand.
The best brand build strategy can transform your business from a small player into a successful competitor.
There are countless other small businesses competing for eyeballs, dollars and attention. Many of them are following the same strategies as one another to the point where they all look the same. You can start off with a great idea that blows away the competition. But unless you continue to innovate, someone is going to come along and over shadow you.
In order to achieve the best brand build business, integrate your brand into every aspect of customers experience: From your storefront to your website, to your personal interactions.